Choices may sometimes seem random. Mine, for using Wile E. as a mascot for my marketing related articles, is not.
I find the hilarious race for catching Road Runner as being much like the contemporary chase of brands after consumers: it never ends, even victories are temporary, and is at so much fun and frustration at once.
And you know what? I hope While E. never catches Road Runner, so we’ll keep looking for the beep beep… 🙂